By Mario Sanchez - This
article appeared in SitePro News, 3 November, 2003.
26. Write in layman's terms so that everybody can
understand your content, unless you're running a technical
site for technical people.
27. Reading from a screen is painful: use 50% less
words than you would use on print.
28. If a page is too long, break it into several
pages and link to them.
29. Don't use font sizes smaller than 10pt. for the
body of your page. Specify your fonts in percentage
terms instead of pixels to let users set their own
size preferences using their browser's text view options.
30. Use a spell checker. Spelling mistakes are embarrassing
and hurt credibility.
31. Ask for feedback: include a feedback form in
your Contact Us page.
32. Publish an ezine and include a subscription form
in your homepage. Give your customers valuable information
and encourage them to contact you.
33. Include polls and other tools to gather market
intelligence.
34. Make your links descriptive. They should indicate
what the user will be linking to, as opposed to just
saying "click here".
35. Don't underline anything that is not a link.
36. Underline your links and use a consistent color
for them across your site (preferably blue).
37. Use a different color for visited links, so that
your visitors know where they've been (preferably
purple or a more subdued tone of the unvisited links
color).
38. When linking to a non-HTML file, such as Excel,
Word or Acrobat, make it evident, by including a small
icon next to the link.
39. Don't link to "under construction"
pages.
40. Make sure that your links work and that you don't
have broken links. There are free online tools that
can help you with this.
41. If you use graphic links, don't forget to use
the ALT attribute. The ALT attribute should describe
what you are linking to.
42. Optimize your graphics. Use only .gif and .jpg
formats. Make your image files as small as possible
while maintaining acceptable quality. Use a free online
graphics optimization tool.
43. Use thumbnails (miniature versions of a picture)
and make them clickable to the actual size picture.
44. Avoid graphics that look like ads. People ignore
them.
45. Use the ALT attribute on pictures, even if the
image is not a link. It helps users with disabilities
and people who have turned off graphics.
46. Create short, descriptive page titles, to entice
search engine users to click on your links.
47. Create a site map containing all your pages,
and link to it directly from your homepage. Search
engine robots will follow the link to your site map
and will most likely add all your pages to their index.
48. Decide what the two or three main keywords are
for each page (the words you believe search engine
users will type to find your page) and repeat them
often in your page title, description meta tag and
page body.
49. Create a Links page and call it Resources. In
it, place links to those sites that have agreed to
place a reciprocal link to your page. The more inbound
links you have from quality sites with a topic related
to your site, the better your site will rank with
the search engines.
50. Use more text than graphics, and minimize the
use of Flash and JavaScript. Search engines heavily
favor text and will crawl and index your site faster.
For more details on these tips, or for more tips,
visit TheInternetDigest.net
2. SATGo featured
events
|
2.1 Major Tourist Events to be Featured by
SATGo in the first half of 2004 |
|
February |
Midmar
Mile: Pietermaritzburg, Howick |
Click
here to advertise |
| |
Up
The Creek Festival: Swellendam |
Click
here to advertise |
|
March |
Cape
Argus Cycle Tour: Cape Town |
Click
here to advertise |
| |
North
Sea Jazz Festival: Cape Town |
Click
here to advertise |
|
April |
Klein
Karoo Kunstefees: Oudtshoorn |
Click
here to advertise |
| |
Two
Oceans Marathon: Cape Town |
Click
here to advertise |
| |
Gardenex
& Growtech: Johannesburg |
Click
here to advertise |
|
May |
Pink
Loerie Festival: Knysna |
Click
here to advertise |
| |
Tourism
Indaba: Durban |
Click
here to advertise |
|
June |
Comrades
Marathon: Pietermaritzburg, Durban |
Click
here to advertise |
| |
National
Arts Festival: Grahamstown |
Click
here to advertise |
| 2.2 Rate Card |
| Text ad of
up to 300 characters in the email newsletter.
See example below: |
R200 |
| Text
Advertisement |
 |
| Soweto
South Tours specialises in corporate
and private tours of Soweto township,
Johannesburg and Gauteng. We offer half-day
or night tours and can arrange transfers,
a game of golf or an overnight stay
in Soweto. Call +2711 447 9392, email
info@sowetosouth.co.za
or visit www.sowetosouth.co.za |
|
|
| Image ad in the email newsletter
consisting of up to 300 characters and an
image.
See example below: |
R300 |
| Image
Advertisement |
|
Felix
Unite River Adventures
 An
adventure on the Orange River is more
than merely a river ride. The Richtersveld,
with the majestic Orange River flowing
through is enchantingly beautiful. Felix
Unite River Adventures offer you days
of fun and relaxation, visual beauty
and evenings filled with campfire camaraderie
under glimmering stars...(More) |
|
|
| Text ad of up to 300 characters
on the web page.
See above example. |
R200 |
| Image ad on the web page
consisting of up to 300 characters and an
image.
See above example. |
R300 |
| Hyperlink to your web site
in the copy of the featured events on the
web page |
R200 |
|
